Coyne was looking to both increase enrollment and brand themselves as the go-to tech college in the windy city. As a commuter school, Coyne was particularly interested in reaching people with convenient access to their campus via public transit.
CommuteStream continues to be a part of an overall campaign strategy to increase enrollment at Coyne College. The patterns found in our data revealed a higher response in the southern Chicago zip codes (1.24% CTR) compared to the northern zip codes (.90% CTR), a valuable insight for Coyne’s future marketing needs. To date Coyne has renewed this campaign for 15 consecutive months, yielding a 1.1% CTR.
CommuteStream delivered two specialized ads to 3 areas of Chicago: the North, Central, and South zip codes.
Upon launch, Crafthouse needed to build brand awareness of their one-of-a-kind libations, and the physical locations where they could be sampled and purchased. Another goal was to reach transit riders traveling nearby, and direct them to Crafthouse’s mobile-ready location search page.
Mobile web traffic increased almost instantly — a direct result of the CommuteStream mobile ad platform. This increase in traffic remained consistent throughout the duration of the campaign, ending with a CTR of 1.7%, one of the highest to date.
The various locations selling Crafthouse were widespread throughout the city. Custom geo-targeting was used to make an impact on transit riders that frequent the stops closest to these establishments.
Broadway Financial has been providing quality financial services to Illinois communities for over 65 years. They had been successfully reaching out to pubic transit riders for decades with traditional media. CommuteStream helped them turn up the dial.
Analytics data revealed some delightful insights into the efficacy of CommuteStream’s targeting platform. Pairing existing transit-OOH with CommuteStream’s Tranit-Mobile generated a new and substantial mobile response — generating more traffic than every other source combined.
In collaboration with Broadway Financial, CommuteStream ads based on existing bus and train interior ads. A route-based mobile targeting strategy was implemented to match and complement Broadway’s existing transit ads.
CommuteStream recently partnered with Salt Lake City Corp. to help bring the Hive Pass to their local riders. The initiative aimed to make public transit more affordable and accessible to the local community.
As a transit-focused mobile ad network, our platform was an obvious choice. Salt Lake City Corp. experienced a 13% increase in mobile visitors looking for more info on the pass.
"A cost effective way to market to transit riders as opposed to traditional marketing on trains and buses. We look forward to working with CommuteStream in the future as our product evolves." ~ Blake Perez, Special Projects AnalystRead Blog Post
We were targeting daily riders of the UTA, so we implemented a broad reach by selecting the entire agency.
CommuteStream partnered with Chicago Water Taxi for a campaign highlighting their newest route. The new stop, Goose Island, is located at North Ave/Sheffield and started service on May 31st, 2016.
"With CommuteStream, we were able to target the exact commuters we needed to reach." ~ Andrew Sargis, Chief of OperationsRead Blog Post
Targeted CTA bus and train stops in the vicinity of their new boarding dock, and all routes that intersect with the immediate area.
Lyft wanted to drive app installs and activations for their ridesharing platform by focusing on the ‘First’ and ‘Last Mile’ legs of both inbound and returning Metra journeys. CommuteStream delivered.
After analyzing the initial two weeks of rider engagement, impression, and click-through data, we were able to optimize targeting and increase the CTR by an additional 0.27% for the remaining duration of the campaign. This gain led to a 94% increase in daily app installs and an 88% boost in overall conversions.
"CommuteStream allowed us to reach the exact segment we were going after, measurably -- no better way to synchronize mobile ads with traditional transit OOH." ~ Jean-Paul Biondi, Head of Marketing, ChicagoRead Complete Case Study
Targeting focused on reaching Metra riders that have at least one transfer between PACE /CTA and Metra.
We partner with local transit apps to deliver mobile ads, deals, and events to thousands of transit riders every day.
CommuteStream allowed us to reach the exact segment we were going after, measurably -- no better way to synchronize mobile ads with traditional transit OOH.
We saw our average app downloads double while we ran the campaign on CommuteStream.
Most of all it’s easy and the results are instant! Didn’t take longer than a day to have a customer walk with phone in hand asking about our deal. My favorite thing about CommuteStream is having total control of how much I plan to spend on my campaign and when to start rolling out our advert. Affordable, simple and a great tool for local business.
Managing our CommuteStream ad campaign is simple and effective from my phone, tablet, or that rare occasion when I’m in my office on the computer.
Our restaurant is near a major train station, but just off the beaten track. CommuteStream got people in the door.
It’s an affordable way to reach young urban professionals during a time of the day that they actually have the mind-space to think about and plan leisure activities... Our CommuteStream campaign doubled our website traffic within 24hrs, and kept up the pace week-after-week.
This is the best way we’ve found to reach hungry riders on their way home from work. It’s easy to setup and very effective.
CommuteStream is great to work with. They really understand our campaign goals and the way we want them communicated. The platform is very user friendly, and our rep is always ready when we have questions. Since running with CommuteStream our clients web traffic has increased.