Targeted Mobile Ads for Mass Transit

--MMMonthly Impressions
---MMCommuters
Education
Education

Coyne College

Coyne was looking to both increase enrollment and brand themselves as the go-to tech college in the windy city. As a commuter school, Coyne was particularly interested in reaching people with convenient access to their campus via public transit.

Results

CommuteStream continues to be a part of an overall campaign strategy to increase enrollment at Coyne College. The patterns found in our data revealed a higher response in the southern Chicago zip codes (1.24% CTR) compared to the northern zip codes (.90% CTR), a valuable insight for Coyne’s future marketing needs. To date Coyne has renewed this campaign for 15 consecutive months, yielding a 1.1% CTR.

Key Metrics

4.3MM+
Impressions Delivered
233,165
Riders Reached
46k/1.1%
Clicks/CTR
Read Complete Case Study

Targeting Strategy

CommuteStream delivered two specialized banners to 3 areas of Chicago: the North, Central, and South zip codes.

Retail/CPG
Retail/CPG

Crafthouse Cocktails

Upon launch, Crafthouse needed to build brand awareness of their one-of-a-kind libations, and the physical locations where they could be sampled and purchased. Another goal was to reach transit riders traveling nearby, and direct them to Crafthouse’s mobile-ready location search page.

Results

Mobile web traffic increased almost instantly — a direct result of the CommuteStream mobile ad platform. This increase in traffic remained consistent throughout the duration of the campaign, ending with a CTR of 1.7%, one of the highest to date.

Key Metrics

4.3MM+
Impressions Delivered
233,165
Riders Reached
46k/1.1%
Clicks/CTR
Read Complete Case Study

Targeting Strategy

The various locations selling Crafthouse were widespread throughout the city. Custom geo-targeting was used to make an impact on transit riders that frequent the stops closest to these establishments.

Finance
Finance

Broadway Financial

Broadway Financial has been providing quality financial services to Illinois communities for over 65 years. They had been successfully reaching out to pubic transit riders for decades with traditional media. CommuteStream helped them turn up the dial.

Results

Analytics data revealed some delightful insights into the efficacy of CommuteStream’s targeting platform. Pairing existing transit-OOH with CommuteStream’s targeted mobile banners generated new and substantial mobile response — generating more traffic than every other source combined.

Key Metrics

1.9MM+
Impressions Delivered
177,271
Riders Reached
20,363/1.08%
Clicks/CTR
Read Complete Case Study

Targeting Strategy

In collaboration with Broadway Financial, CommuteStream designed two mobile banners based on existing bus and train interior ads. A route-based mobile targeting strategy was implemented to match and complement Broadway’s existing transit ads.

Public Services
Public Services

UTA Hive Pass

CommuteStream recently partnered with Salt Lake City Corp. to help bring the Hive Pass to their local riders. The initiative aimed to make public transit more affordable and accessible to the local community.

Results

As a transit-focused mobile ad network, our platform was an obvious choice. Salt Lake City Corp. experienced a 13% increase in mobile visitors looking for more info on the pass.

"A cost effective way to market to transit riders as opposed to traditional marketing on trains and buses. We look forward to working with CommuteStream in the future as our product evolves." ~ Blake Perez, Special Projects Analyst

Read Blog Post

Targeting Strategy

We were targeting daily riders of the UTA, so we implemented a broad reach by selecting the entire agency.

Travel
Travel

Chicago Water Taxi

CommuteStream partnered with Chicago Water Taxi for a campaign highlighting their newest route. The new stop, Goose Island, is located at North Ave/Sheffield and started service on May 31st, 2016.

"With CommuteStream, we were able to target the exact commuters we needed to reach." ~ Andrew Sargis, Chief of Operations

Read Blog Post

Targeting Strategy

Targeted CTA bus and train stops in the vicinity of their new boarding dock, and all routes that intersect with the immediate area.

Mobile Apps
Mobile Apps

Lyft

Lyft wanted to drive app installs and activations for their ridesharing platform by focusing on the ‘First’ and ‘Last Mile’ legs of both inbound and returning Metra journeys. CommuteStream delivered.

Results

After analyzing the initial two weeks of rider engagement, impression, and click-through data, we were able to optimize targeting and increase the CTR by an additional 0.27% for the remaining duration of the campaign. This gain led to a 94% increase in daily app installs and an 88% boost in overall conversions.

Read Blog Post

Targeting Strategy

Targeting focused on reaching Metra riders that have at least one transfer between PACE /CTA and Metra.

24 Transit Agencies in 14 Markets

San Francisco
Bart • Muni • AC Transit
Los Angeles
METRO
Seattle
King County Metro
Portland
TriMet
Salt Lake
UTA
Minneapolis
Metro Transit
Chicago
CTA • METRA • PACE
Pittsburgh
PAAC
Boston
MBTA
D.C.
MET • DC Circulator
New York City
MTA • LIRR • MNR
Philadelphia
SEPTA Bus • SEPTA Rail
Miami-Dade
Metrorail

San Francisco (Bart, Muni, AC Transit) • Los Angeles (METRO) • Seattle (King County Metro) • Portland (TriMet) • Salt Lake (UTA) • Minneapolis (Metro Transit) • Chicago (CTA, METRA, PACE) • Pittsburgh (PAAC) • Boston (MBTA) • D.C. (MET, DC Circulator) • New York City (MTA, LIRR, MNR) • Philadelphia (SEPTA Bus/Rail) • Miami-Dade (Metrorail) • Toronto (TTC)

Build Your Campaign

Create targeted mobile ad campaigns that reach transit riders instantly.Learn More

Search

Locate your targeted area, like a storefront, neighborhood, zip code or city.

Select

Purchase the media surrounding your targeted location.

Advertise

Reach the customers you want in the right place at the right time.

Track

Watch real-time analytics and pull reporting on your campaign's performance.

17.5 million people take public transit every dayAn estimated 1 in 3 riders use a mobile transit app 2 to 3 times daily.

We use transit data to discover how riders enjoy their city...

Future Locations

Spending Habits

Nightlife

Local Interests

We partner with local transit apps to deliver mobile ads, deals, and events to thousands of transit riders every day.

Popular apps in our network...

Transit Stop - Chicago

Transit Tracker - Chicago

Transit Tracker - Los Angeles

MyTransit - NYC

Routesy - San Francisco

Transit Pro - Toronto

Transit Stop - Boston

Metro San Francisco

UTA Tracker - Salt Lake

Transit Tracker - Pittsburgh

Here's what our customers are saying...

We saw our average app downloads double while we ran the campaign on CommuteStream.
Meghan FormanSears, Shop Your Way Local
Most of all it’s easy and the results are instant! Didn’t take longer than a day to have a customer walk with phone in hand asking about our deal. My favorite thing about CommuteStream is having total control of how much I plan to spend on my campaign and when to start rolling out our advert. Affordable, simple and a great tool for local business.
Francisco MelendezNothing Like It Smoke & Vape Shop
Managing our CommuteStream ad campaign is simple and effective from my phone, tablet, or that rare occasion when I’m in my office on the computer.
Jonathan PorterChicago Pizza Tours
Our restaurant is near a major train station, but just off the beaten track. CommuteStream got people in the door.
Tony KammatyFour Belly Asian Street Food
It’s an affordable way to reach young urban professionals during a time of the day that they actually have the mind-space to think about and plan leisure activities... Our CommuteStream campaign doubled our website traffic within 24hrs, and kept up the pace week-after-week.
Matt L.Crafthouse Cocktails
This is the best way we’ve found to reach hungry riders on their way home from work. It’s easy to setup and very effective.
Kishor DarjiSubway franchisee
CommuteStream is great to work with. They really understand our campaign goals and the way we want them communicated. The platform is very user friendly, and our rep is always ready when we have questions. Since running with CommuteStream our clients web traffic has increased.
Erin O’ReillyMichael Walters Advertising

App Developers can earn up to 5x more revenue with CommuteStream

Our SDK works with industry-leading mediation tools so you never miss an opportunity to maximize your ad revenue.
"Monetizing niche apps to their fullest potential isn't easy... CommuteStream pays tremendously more than any other network, and in addition to increasing overall revenue, the hyper-local banner ads enhance the user experience for our users."

Jason Shah

Chicago Transit Tracker
"CommuteStream pays substantially better than my other ad networks, but what I like is how the ads themselves improve the overall user experience. It effectively connects Transit Stop to the communities that it serves -- certainly not your typical ad network."

Jason Kramer

Transit Stop
Learn More

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312.566.7433