Case Studies

Case Study: Pairing Transit OOH with Transit-Mobile for Lyft

Lyft Rideshare

Objective Lyft wanted to boost app installs and activations from Chicago’s suburban rail riders, by focusing on the ‘First’ and ‘Last Mile’ of their commute. Additionally, they wanted to tie this mobile campaign into one of their largest out-of-home campaigns ever. Mobile Creative Services CommuteStream provided the expertise and technology necessary to target the desired […]

Opinion

Uber, Lyft, and Popping Chicago’s Medallion Bubble

I love Chicago — I’ve lived here for 16 years. The pace and opportunity drew me out of rural Illinois. For me there’s an addictive energy to the city; you can almost feel the machine moving around you. And, as someone who is always thinking about and working with technology, city life has the advantage […]

Featured Clients

Making Transit Awesome in San Francisco

CommuteStream has the pleasure of partnering with San Francisco Transit Riders. SFTRU fights for an excellent, affordable, and growing public transit system in San Francisco. We are proud to help further their cause to local MUNI riders. SFTRU’s campaign is using our technology to reach riders using the 8 Bay Shore Bus line, and surveying […]

Featured Clients

How CommuteStream Lifted Lyft

When CommuteStream partnered with Lyft in Chicago, we had one goal: drive app installs and activations on their ridesharing platform. Our strategy was to target riders coming into and leaving Chicago for the ‘First’ and ‘Last Mile’ of their commute. We focused on Metra riders that have at least one transfer to the CTA daily. […]

Featured Clients

CommuteStream Brings Hive Pass to UTA Riders

CommuteStream is proud to partner with Salt Lake City Corp. to help bring Hive Pass to their local riders. This initiative has the goal of making public transit more affordable and accessible to the local community. Halfway through the campaign, Salt Lake City Corp. has already seen a 10-20% increase in mobile usage on their […]

Case Studies

Case Study: Driving Foot Traffic

Objective Nothing Like It Smoke & Vapor needed new local customers, particularly those who are likely to come back to refill their vape pens and spend additional dollars on other offerings. The client was looking to maximize their small and fluctuating monthly marketing budget and maintain real-time control over spending. Strategy CommuteStream gives small business […]

Featured Clients

Chicago Water Taxi – New Route Available

CommuteStream is proud to partner with Chicago Water Taxi for a campaign highlighting their newest route. The new stop, Goose Island, is located at North Ave/Sheffield and will begin service on May 31st – a great way to get downtown this summer! Look out for a reminder on your favorite CTA transit tracking app! Chicago Water Taxi: https://www.chicagowatertaxi.com

Case Studies

Case Study: Transit-Mobile OOH Pairing

Objective To successfully link mobile advertising to an existing, transit OOH campaign for both Broadway Financial and partner company Devon Financial. The client’s primary goal was to strengthen brand identity in the minds of Chicago commuters who might be considering a loan. Strategy Deliver mobile ads to commuters prior to their boarding a train or […]

Case Studies

Case Study: Enrolling Commuters

Objective Coyne wanted to make a big impact on local Chicago residents, primarily targeting potential new students. They were looking to both increase enrollment and brand themselves as the go-to tech college in the windy city. As a commuter school, Coyne was particularly interested in reaching people with convenient access to their campus via public […]

Case Studies

Case Study: A Brand Lift for Libations

Objective To raise awareness, of both the Crafthouse brand and the physical locations where the premixed cocktails could be sampled and purchased. Additionally, to reach riders in the vicinity and drive them to Crafthouse’s mobile-ready location search page. Strategy The various locations selling Crafthouse were widespread throughout the city. Custom geo-targeting was used to make […]