Case Studies

Case Study: A Brand Lift for Libations

Objective

To raise awareness, of both the Crafthouse brand and the physical locations where the premixed cocktails could be sampled and purchased. Additionally, to reach riders in the vicinity and drive them to Crafthouse’s mobile-ready location search page.

Strategy

The various locations selling Crafthouse were widespread throughout the city. Custom geo-targeting was used to make an impact on transit riders that frequent the stops closest to these establishments.

Of the four banners used, three were product specific, while the fourth was designed for general brand awareness. The click-through-rates of the three product specific banners were compared throughout the campaign and used to optimized it over time.

To focus the targeting even further, the banners were optimized for riders who have already shown interest in Drink, Entertainment, Food, and Shopping.

Results

Mobile web traffic increased almost instantly, and midway through, had more than doubled. Google Analytics showed this sudden increase to be a direct result of the CommuteStream mobile ad platform.

  • 90,000+ Impressions Delivered
  • 1,517 Clicks
  • 1.7% CTR
  • 7 Weeks Running
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