Case Studies

Case Study: Driving Foot Traffic

Objective

Nothing Like It Smoke & Vapor needed new local customers, particularly those who are likely to come back to refill their vape pens and spend additional dollars on other offerings.

The client was looking to maximize their small and fluctuating monthly marketing budget and maintain real-time control over spending.

Strategy

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CommuteStream gives small business real-time control over their creative, targeting, daily spending, and down-to-the-hour scheduling.

Hyper-local targeting was implemented for train and bus stops within 0.2 miles of the store and the daily spend was initially set to $5, providing 125 daily impressions.

Results

Within the first few hours of activating their campaign, Nothing Like It Smoke & Vapor had their first patron walk through the door and take advantage of their “30% Off all Vape Pens” deal.

With tight targeting and minimal spend, the client enjoyed continued success by keeping deals fresh and relevant (e.g. “20% Off Everything for Mother’s Day”), and adjusting spend to meet their fluctuating budget.

  • 1,231 Impressions Delivered
  • 1.22% CTR
  • 26 Weeks Running (off and on)
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https://commutestream.com/blog/index.php/2016/05/20/case-study-driving-foot-traffic-with-stop-level-geo-targeting/
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