Author Archives: Samuel Pro


Uber, Lyft, and Popping Chicago’s Medallion Bubble

I love Chicago — I’ve lived here for 16 years. The pace and opportunity drew me out of rural Illinois. For me there’s an addictive energy to the city; you can almost feel the machine moving around you. And, as someone who is always thinking about and working with technology, city life has the advantage […]

Transit-Mobile Advertising

Who Rides Public Transit (and Who Cares)?

As a CTA rider in Chicago for the last 15 years, I have been keenly aware of the diversity that can been found on public transit. In fact, the economic melting pot that is the CTA was actually part of what drew me out of rural Illinois and into the big city. There’s just something […]

Transit-Mobile Advertising

The Origins and Future of Transit Advertising

Transit Advertising (aka Transit Media, or Transit OOH) is typically categorized as one of the four major forms of out-of-home advertising… it’s essentially any advertising placed in, on, or around transit. According to this thesis by James Hind, the earliest evidence of Transit Advertising in the US dates back to 1850. Back then New York had […]